Open IDEO (Part 2)

In the last blog post I gave an overview of Open Ideo. So here I’ll run you through one challenge to give you a little more insight into how this crowdsourced design thinking works. The challenged I’ll talk about here is called ‘How might we increase the number of registered bone marrow donors to save more lives?’

BRIEF

Firstly, Open IDEO posted a brief that included videos:

INSPIRATION

Four missions are created:

  1. Innovations in Donation
  2. Inspire Us
  3. Personal Experiences
  4. Ripple Effects
Members of Open IDEO post inspiration relating to each of the missions. For example, below we see an example of an inspiration relating to ‘Innovations in Donation’
Innovations in Donation
CONCEPTS
Next four concept themes are created:
  1. Enrich the Mix
  2. Motivate and Reward
  3. Make it Easy
  4. Connect & Network
Members of Open IDEO post concepts relating to each of the themes. Concepts range in size, but below is an overview of 1 out of 287 concepts that were submitted.

Concept Phase

EVALUATION

Next, the concepts are evaluated by the members of Open IDEO, who comment and vote on concepts, until the best 25 concepts rise above the rest.

Evaluation

WINNERS ANNOUNCED
Next, the 10 winners are announced. Below is an excerpt from one of the winning concepts.

This Isn’t Your Mama’s Bone Marrow Donation Process – Winning Concept

REALISATION
The final phase is realisation. The sponsor of the challenge, as well as the contributors have permission to further develop and implement the concepts. Below is an example of how the ‘How might we increase the number of registered bone marrow donors to save more lives?’ challenge has been implemented so far.

Realisation

So, the design thinking process has been crowdsourced for social good by IDEO. Not only are members learning how to creatively solve problems, but they are making a positive social impact. It will be interesting to monitor the realisation of the projects in the near future, and to evaluate the success of this approach.

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