Upcoming Design Thinking Documentary

Have a look at the video below, its the official trailer for a new Design Thinking documentary. The doco will include thoughts from the laptop inventor and IDEO cofounder Bill Moggridge; Smart Design cofounder Dan Formosa; and AIGA CEO Richard Grefe.

This is a great time to hear about design thinking – its value and its flaws, when its recently been criticised by Bruce Nussbaum and Helen Walters.

“Design Thinking was a term that arose in order to distinguish beween what others think of as designing, which is usually just the surface, to the thinking behind. Thinking is something you do first, and then you make.”

– Paul Pangaro, CTO CyberneticLifestyles.com

“Design Thinking helps us decide what to do. It allows people to be problem solvers, using their explicit thinking, but also using the learning by doing.”

– Bill Moggridge, Director, Cooper-Hewitt National Design Museum

You can read more about the documentary here

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