Dubberly Design

Dubberly Design talk about, and very interestingly, visualise the innovation process. They call it the holy grail of contemporary society, and increasingly, the roles of design and innovation are overlapping.

Innovation is creating a new paradigm. It’s not getting better at playing the same game; it’s changing the rules and changing the game. Innovation is not working harder; it’s working smarter.

Have a look at the Interactions Magazine Article to see how Dubberly created this innovation map. It’s great to be able to see their process of visualising a process!

Dubberly’s Model of Innovation


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