At the IIT Institute of Design, we believe that design should be human centered and improve organizational performance. By human centered, we mean that design should be based on observed, real user needs, not the whim or personal belief of the designer. When we say improve organizational performance, we mean that design should create and deliver value for its stakeholders… We also believe that design should not operate in a black box: We are working to document design methods in order to make them more repeatable, predictable, and scalable.
– Jeremy Alexis
I’ve been researching Charles Owen’s strategic design framework called Structured Planning. Owen teaches at the IIT Institute of Design, so this quote by Jeremy Alexis from IIT perfectly sums up what I’ve been finding out about strategic design. This quote was taken from “Design Versus Innovation: The Cranbrook / IIT Debate” which is worth a read.